After producing Craftcation for over a decade and attending several conferences as well, I’ve learned some tricks to help me make the most of my time at a conference. One of the big ones… packing smart! I’ve teamed up with…

before I became a mom people who had kids constantly told me. . . that when you have kids the days go by slowly but the years speed away. I’d nod my head in agreement pretending that this was something…

I just returned from Lincoln, Nebraska where I was invited to teach and give the keynote at Makit Together an incredible craft camp. This was my first keynote and I was honored that I got to give it in a…

We (Nicole & KatieMac) teamed up for this post to share our favorite tips to help you attend Craftcation on a budget. We even got some Craftcation alums to chime in!

I’ve been using email marketing to communicate with my audience for over 20 years. In the beginning I had no idea what I was doing, my emails broke all the design and marketing rules (not in a good way). Eventually…

“What am I supposed to say?” This is what I hear from so many makers who finally get on board to build an email list when I ask them if they’ve sent their first email yet. I get it! Maybe…

One of the best things about the fact that I started my creative business before social media existed is that no one had to convince me of the benefits of email marketing. It was one of the only ways I…

I was elated as my toddler Luca bent down and scooped sand from his tiny shovel into his finally overflowing little purple plastic bucket. He’d been stopping every 3-4 feet on our beach walk to shovel one, VERY small scoop…

ok…. confession time…. Confession time… Writing this newsletter has been on my TO-DO list since November 2022. Yep, the woman who preaches about getting your goals totally failed at making this newsletter happen for THREE MONTHS.  Initially this was supposed…