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  • Marketing your creative business: how to find your ideal customer
    Business Tips

    Marketing your creative business: how to find your ideal customer

    ByEleanor Whitney March 13, 2015March 12, 2015

    “How do I market my shop and products?” is the most common question I get asked by shop owners who use Shapeways, the 3D printing service and marketplace where I work on the community team. My answer is always more…

    Read More Marketing your creative business: how to find your ideal customerContinue

  • Four steps for healthy, creative business collaboration
    Business Tips

    Four steps for healthy, creative business collaboration

    ByEleanor Whitney February 20, 2015February 16, 2015

    Like many creative people, I both love and loathe working alone. I often feel I want to pursue my singular creative vision, but also feel strongly that my vision and what I can create is stronger when I work with…

    Read More Four steps for healthy, creative business collaborationContinue

  • Why looking back moves your creative business forward in the new year
    Business Tips

    Why looking back moves your creative business forward in the new year

    ByEleanor Whitney January 23, 2015January 23, 2015

    It’s the time of the year for resolutions, putting our best intentions into action, and setting goals for the year ahead. To help get your New Years’ projects and goals up to speed and set realistic goals for this year…

    Read More Why looking back moves your creative business forward in the new yearContinue

  • How Makers + Entrepreneurs Can Survive and Thrive during the Holidays
    Business Tips

    How Makers + Entrepreneurs Can Survive and Thrive during the Holidays

    ByEleanor Whitney December 5, 2014December 5, 2014

    The holiday season has officially arrived and with it comes the familiar rush of parties, fairs, markets, sales, and social events. I work for an online retail company and we, like many makers and merchants, have been preparing for the…

    Read More How Makers + Entrepreneurs Can Survive and Thrive during the HolidaysContinue

  • How to assess + pitch the value of your creative products
    Business Tips

    How to assess + pitch the value of your creative products

    ByEleanor Whitney October 31, 2014October 31, 2014

    Do you value the creative work that you do and business you are building? “Of course I do!” you say to yourself, but do you know how to pitch and communicate that value to your customers? And finally, do your…

    Read More How to assess + pitch the value of your creative productsContinue

  • How to Craft a Successful Crowdfunding Campaign
    Business Tips

    How to Craft a Successful Crowdfunding Campaign

    ByEleanor Whitney October 3, 2014September 27, 2014

    So you have taken the plunge and decided to run a crowdfunding campaign because you are burning with passion about your project and are ready to spread the word and raise money. You are excited but also  nervous about what…

    Read More How to Craft a Successful Crowdfunding CampaignContinue

  • Should you crowdfund for your handmade business?
    Business Tips

    Should you crowdfund for your handmade business?

    ByEleanor Whitney August 20, 2014August 20, 2014

    As independent creatives, most of us had the opportunity to support, or even run, a crowdfunding campaign for a creative project. Mustering up support from the community for our ambitious, creative projects is a big part of how creative projects…

    Read More Should you crowdfund for your handmade business?Continue

  • Three Tips to Get Creatives Inspired This Summer
    Business Tips

    Three Tips to Get Creatives Inspired This Summer

    ByEleanor Whitney July 11, 2014July 26, 2014

    As a North Easterner I’m attuned to the changing seasons. I think of winter as the time for hunkering down and honing a skill and summer as a stretch of languid days full of drinking lemonade and going to the…

    Read More Three Tips to Get Creatives Inspired This SummerContinue

  • how to assess opportunity cost for handmade businesses
    Business Tips

    how to assess opportunity cost for handmade businesses

    ByEleanor Whitney February 28, 2014July 22, 2014

    Lately I’ve been thinking about the concept of “opportunity cost,” which is probably familiar to any of you readers who have taken a course in microeconomics. Simply put, “opportunity cost” is what benefits or profits you forgo to pursue a…

    Read More how to assess opportunity cost for handmade businessesContinue

  • what to do when you are doing too much
    Business Tips

    what to do when you are doing too much

    ByEleanor Whitney February 14, 2014July 22, 2014

    These past few weeks, after setting my goals and intentions for the New Year, launching into new freelance work, and working to honor previous commitments, it hit me: I am doing too much. I’ve always been someone who has been…

    Read More what to do when you are doing too muchContinue

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